To the benefit of advertisers, Yahoo and BING/MSN have joined forces on their search results, both organic and paid, in order to provide a more significant chunk of the PPC market share from one platform.  According to ComScore, collectively Yahoo and MSN search properties now account for almost 30% of the entire US search market, and with Google at roughly 65% of the market, that’s nearly 50% of the volume available from Google.  And in fact, through our testing, many times, the actual search volume yielded is greater than 50% of the search volume available through Google.

Benefits Of AdCenter MSN/Yahoo Pay Per Click Management ( Yahoo/MSN/BING’s Version of Adwords )

Chances are, if you are searching for an AdCenter Consultant or Management program you have already been working in Adwords, but may realize the vast potential of having a diverse PPC strategy that includes additional search engines.  We cannot disagree with this strategy.  In fact, very often our clients who are using Adwords, we will recommend a trial run in AdCenter, as the profitability of the traffic from AdCenter is normally as good, if not even BETTER than in Adwords.

Summary of Yahoo Pay Per Click / MSN AdCenter Benefits

BING & Yahoo PPC Charges Can Be Much Cheaper

BING & Yahoo Pay Per Click Demographics may closely match your target market(s)

BING & Yahoo PPC Competition is not as cut throat

BING & Yahoo Pay Per Click profitability can be excellent

Reasons Why It is Important to Leverage A Yahoo Pay Per Click / MSN AdCenter ( PPC Account ):

1. Different Demographics in BING and Yahoo PPC. Yahoo Pay Per Click can tend to be an excellent Business To Customer Environment for Many Markets, whereas in some markets Google is better, sometimes more so with Business to Business Markets. Yahoo Searchers tend to be OLDER than Google Searchers, which may be more of your market.

2. Yahoo and BING PPC Costs currently are a bit CHEAPER than Google! Yes, that’s right, a visitor in Yahoo might only cost you 50cents, when it could cost you double that in Google! Double always? No, but definitely cheaper costs in Yahoo as opposed to Google.

3. LESS COMPETITION! Your conversion rates may be MUCH HIGHER in Yahoo PPC, because of lack of competitors in comparison to Google. Some Google Sponsored Results go back 15 pages for crying out loud!

If you are curious about how MSN AdCenter (Yahoo and BING PPC) can benefit your company, or even if you already have an account and campaigns running into these platforms, feel free to contact us today for a proposal, and see how we can help improve your campaigns.