Yahoo Search.Marketing (PPC)
Yahoo PPC AccountYahoo Search Marketing.Accounts
Greetings All. We have provided this page as an introduction to the benefits of the Yahoo Pay Per Click platform. That's right, in addition to Google AdWords, Yahoo is the next logical step in Pay Per Click advertising. Now wait a minute! Does that mean give up on Google? Well, maybe yes, maybe no. It depends on how cost effective you find each to be for you. But the fact is that I have seen many businesses thrive on the lower volume, albeit much more profitable at times, Yahoo PPC platform. If you are looking for Volume, Google is a must. But if you are looking for a few extra, lower cost sales or leads, Yahoo may be able to provide this for you. There is no harm in experimentation with the platform.
Why You Should Open A Yahoo Pay Per Click Account ( Yahoo's Version of Adwords )Summary of Yahoo Pay Per Click Benefits
Free $25 in Clicks To Open The Pay Per Click AccountYahoo PPC Charges Can Be Much CheaperYahoo Pay Per Click Demographics Are DifferentYahoo PPC Competition is Less fierce than in GoogleYahoo is a Great B2C marketGet Used to Yahoo (They Might Merge With Bing!)Open Your Yahoo Pay Pay Click (PPC) Account Here With $25 In Free Clicks
1. Different Demographics in Yahoo PPC. Yahoo Pay Per Click can tend to be an excellent Business To Customer Environment for Many Markets, whereas in some markets Google is better, sometimes more so with Business to Business Markets. Yahoo Searchers tend to be OLDER than Google Searchers, which may be more of your market.
2. Yahoo PPC Costs are CHEAPER! Yes, that's right, a visitor in Yahoo might only cost you 50cents, when it could cost you double that in Google! Double always? No, but definitely cheaper costs in Yahoo as opposed to Google.
3. LESS COMPETITION! Your conversion rates may be MUCH HIGHER in Yahoo PPC, because of lack of competitors in comparison to Google. Some Google Sponsored Results go back 15 pages for crying out loud!
In Many cases, A Yahoo Pay Per Click Account is as good, or BETTER in terms of profitability. It all depends on your market, the keywords you choose, your AD texts, if you are properly tracking conversions, etc. However, just moving a replica of campaigns from Google to Yahoo can increase your margins significantly. You might pay $100 for 10 Sales in Yahoo, or $1000 for 20 sales in Google, say in a week's time. Yes Google got more volume for you, but Yahoo converted better for a much larger margin. Each network has it's pluses and minuses, and again Google is good, and you can make a killing in Google, but if you have not yet tried Yahoo, you might just really be missing out on a large share of ad space. Again, Google's reach is 4 times of Yahoo, but without as many competitors, and with a lower cost per visitor, that may not matter at all!