BING & Yahoo PPC Management

To the benefit of advertisers, Yahoo and BING/MSN have joined forces on their search results, both organic and paid, in order to provide a more significant chunk of the PPC market share from one platform. According to ComScore, collectively Yahoo and MSN search properties now account for almost 30% of the entire US search market, and with Google at roughly 65% of the market, that's nearly 50% of the volume available from Google. And in fact, through our testing, many times, the actual search volume yielded is greater than 50% of the search volume available through Google.

Benefits Of AdCenter MSN/Yahoo Pay Per Click Management ( Yahoo/MSN/BING's Version of Adwords )

Summary of Yahoo Pay Per Click / MSN AdCenter Benefits

BING & Yahoo PPC Charges Can Be Much Cheaper
BING & Yahoo Pay Per Click Demographics may closely match your target market(s)
BING & Yahoo PPC Competition is not as cut throat
BING & Yahoo Pay Per Click profitability can be excellent

Reasons Why It is Important to Leverage A Yahoo Pay Per Click / MSN AdCenter ( PPC Account ):

1. Different Demographics in BING and Yahoo PPC. Yahoo Pay Per Click can tend to be an excellent Business To Customer Environment for Many Markets, whereas in some markets Google is better, sometimes more so with Business to Business Markets. Yahoo Searchers tend to be OLDER than Google Searchers, which may be more of your market.

2. Yahoo and BING PPC Costs currently are a bit CHEAPER than Google! Yes, that's right, a visitor in Yahoo might only cost you 50cents, when it could cost you double that in Google! Double always? No, but definitely cheaper costs in Yahoo as opposed to Google.

3. LESS COMPETITION! Your conversion rates may be MUCH HIGHER in Yahoo PPC, because of lack of competitors in comparison to Google. Some Google Sponsored Results go back 15 pages for crying out loud!

In Many cases, A Yahoo Pay Per Click Account is as good, or BETTER in terms of profitability. It all depends on your market, the keywords you choose, your AD texts, if you are properly tracking conversions, etc. However, just moving a replica of campaigns from Google to Yahoo can increase your margins significantly. You might pay $100 for 10 Sales in Yahoo, or $1000 for 20 sales in Google, say in a week's time. Yes Google got more volume for you, but Yahoo converted better for a much larger margin. Each network has it's pluses and minuses, and again Google is good, and you can make a killing in Google, but if you have not yet tried Yahoo, you might just really be missing out on a large share of ad space. Again, Google's reach is 4 times of Yahoo, but without as many competitors, and with a lower cost per visitor, that may not matter at all!

What if I already have an Adwords account?

If you already have an adwords account, we are not suggesting you suspend your campaigns, unless you are in the negative with it, and even in that case, we should be able to help you turn that around. However, we ARE suggesting you allow a Consultant at YourWebGurus analyze the market potential for not only Adwords but MSN AdCenter (BING and Yahoo Pay Per Click), since they have a significant market share of the US search market. This one move alone could significantly grow your business revenue and profitability in 2011. Contact us today for a free proposal.

Do you work with any company?

No, unfortunately we only work with companies with a viable, business model or business plan. We do not work in adult or gambling industries, and unfortunately we do not work with micro businesses, i.e. revenues significantly under 1M/annual. This is so we can take proper care of the companies we do work with.