Case Study #2 - Lead Generation - Over 1500% ROI
Case Study - Pay Per Click Lead Generation - Bathroom Remodeling Company



Taking a recent month's total metrics: The client spent approximately $1000 for the month in Pay Per Click advertising. In this case, when combining phone call leads and email inquiries, the client received a total of 26 inquiries in one month from Adwords alone. Roughly $40 per inquiry. Of THAT, they closed 8 sales. Their typical sales value is about $5000 each, for a total $40000 in revenue for the month, with about a 40% margin. That's $16,000 in bottom line revenue off of $1000 in spending, or a 1500% Return on Investment - Not Bad! In any markets, when an account is planned, setup, and managed properly these types of returns or better are achievable and realistic.


Bottom Line: Estimated 1500% Return on Investment

 
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