Case Study #1 - Lead Generation
Case Study - Pay Per Click Lead Generation

The goal for this client was to lower overall costs while improving lead generation OR maintain costs and improve performance. We were able to do both, and do so in a dramatic way within just the 1st 30 days of optimization. The month before we took over their accounts, they spent thousands in pay per click, and generated a fair amount of leads. However, once we took over the efforts, reconfigured their accounts, reconstructed their keyword lists, composed new ad copy, and implemented analytics for tracking lead production, we were able to make better decisions on their spending, and reduce their PPC expenditure by THOUSANDS and at the SAME TIME increase the volume of leads received by over 40%! By the end of 60 days of optimization, production of leads was up almost 100% since the month before we took over, and STILL for almost $2,000 less in PPC expenditure! Again, our philosophy is budget is not as important as is making the best use and MAXIMIZING results with that budget. We never spend a penny more than we have to to get the desired result for our clients while maintaining maximized market reach.