Need Professional Help With AdWords?

Our AdWords Professionals can help you with your AdWords and other Pay Per Click accounts in many very distinct ways. Whether you/your company are new to AdWords and Pay Per Click, or have an existing account that needs professional assistance, we can help!

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Here are some specific areas you might be interested in:

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Analytics & Conversion Tracking

The MAJORITY of AdWords users start using AdWords without implementing Conversion Tracking. Conversion tracking is the system that tracks the specific ROI results of individual keywords. No, not just clicks, not just impressions, Not CTRs, but actual PROFITS and RESULTS. That means, we can help you to identify which precise keywords you are bidding on, actually result in a Lead, Customer Acquisition, Registration, Download, or Sale. In other words, we track which keywords result in those actions on your website that lead to real PROFITS. Then… we help you to eliminate those non profitable keywords and keep and expand on those that result in business. Makes sense, doesn’t it? Imagine the possibilities when you have this level of information at your fingertips.

Account Setup

In addition to setting up proper analytics, a comprehensive account setup involves many important steps. Of which, include keyword research, competitive analysis, account settings, properly structuring ad groups, keyword list creation, geographic settings, AD copy composition, and more.

Account Management

Don’t have the time or desire to watch your PPC accounts as closely as they need? We can help! Our PPC Management Services are perfect for those companies who do not wish to spend tons of money on having an internal employee, who has other tasks to take care of, to attempt to manage their Pay Per Click account(s). Besides, why not leave it to a Certified Expert? Part of Account Management, is ensuring we produce the MAXIMUM ROI (return on investment) for our clients.

Quality Score Management

There are several aspects to quality scores. AdWords has a calculation that takes place within the scope of your account, that can dictate how often your ads show for the most profitable keywords, where you ad appears, and how much you have to pay for each click to appear in optimal positions. We understand the ins and outs of Quality Scores and can help to establish and improve yours. Higher quality scores, generally can mean, a more profitable account.

Click Thru Rates

One consideration in Quality Score is Click Thru Rate. Also, the CTR is a reflection of the account configuration. If you have lower CTR's it can drastically effect performance and typically means there is 1 or more major problem with your account structure.

Help With Keywords

If you are not bidding on the right keywords, it can really make or break the profitability of your account. We use industry tools to find the most profitable keywords for you, and create an extensive, yet highly specific and relevant keyword list for you. Those keywords are then broken down into specific categories/themes and grouped into their own “ad groups”, with AD copy and landing pages that specifically target individual products and services on your website.

Clicks/Traffic Volume

Need help getting a higher volume of relevant clicks? Sometimes it may not make sense why you can't get more than a few clicks per day on certain keywords, but we can help. Of course, we ensure we are targeting only the most specific traffic for you that will lead to sales for you.

Help With AD Copy

Enticing, relevant, and specific AD copy that leverages your website, major selling points, and sets you apart from competitors is important. We TEST many ad variations to identify the most profitable AD variations for your company. The precise wording of AD copy can make a HUGE difference in how many leads or sales you generate from your pay per click/adwords accounts.

Yahoo & BING

Who needs ‘em? Well, they DO hold collectively about 25% of the US search market. So it's a personal decision if you want to pursue these search engines yet generally we recommend an experimental run in both. After all, although the number of hits may be less, what if BING or Yahoo produces sales 4X the rate that Google does for you? Wouldn't it be worth spending less money for the same # of sales, despite lower volume of hits? (this is not always the case, but sometimes.. it is!) We believe in Diversification of your PPC portfolio.

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Important Note: Your AdWords Specialist will be Hold Current Certification in Google AdWords as a Google AdWords Qualified Individual AND will have received Certification as a Google Analytics Authorized Consultant.