What sets US apart?

Our firm takes a near obsessive granular approach in our optimization process.  We conduct continual A/B tests, examine analytics by hours of the day, days of the week, by geographic origin.  We have a multitude of PPC platforms available to test for our clients, going beyond the status quo of only relying on the sometimes cut throat priced adwords platform.  We nonetheless also have extensive knowledge of the Adwords quality score algorithm, and often can leverage it to bring our client PPC costs far below market rate.

We focus 100% on your company profitability and bottom line Return On Investment. We even understand OUR fees are a part of the overall marketing budget as well, so we always push to produce the highest % ROI possible. Substantial ROI % in the hundreds or thousands is not uncommon with our clients.

The common misconception is that large firms with extensive sales teams and processes, will have a large team along with the capacity to handle your SEM/SEO campaigns. Unfortunately, from first hand experiences we know, the most common practice for these firms is that many junior analysts are hired with little or no experience, and are given the responsibility of handling 20, 30, or even 40 SEM/SEO campaigns at one time. So lets say a team of 10, may collectively manage 250 companies or even more. This is why we strictly limit our consultants to the number of accounts they manage based on the size and scale of each, so you are guaranteed to receive quick answers, fast reporting, and maximum results.

Has transparency been an issue with other firms in the past? Some firms design their SEO/SEM programs so that their retain full control of everything, whether it be your website, your Google accounts, etc, so much so, that if you leave, you are left with nothing. This is especially true in the case of SEM. When hiring our consultants, full ownership always remains in your company hands. We simply manage the efforts on the behalf of your company. Also, we often leverage remote desktop sessions and provide extensive reporting so you can fully understand strategies, proposed solutions to challenges, and results.

Finally - we do not take on every company on that contacts us.  We always believe in taking care of our existing clients first, and work with a high standard of business ethics.  If your company is involved in adult, gambling, or other related industries, we will not work with you.  We generally do not work with micro businesses (startups are a different story).